AMPLIFY HEALTH WINS MOST INNOVATIVE AI SOLUTION FOR HEALTH INSURANCE AT SBR TECHNOLOGY EXCELLENCE AWARDS 2025

29 April 2025

Singapore, 29 April 2025 – Amplify Health Asia, the leading provider of health technology and data analytics solutions in Asia, has won most innovative AI solution in the Health Insurance category at the Singapore Business Review (SBR) Technology Excellence Awards 2025.

Amplify Health was commended by the awards programme for successfully transforming the medical claims adjudication process for one of Malaysia’s largest health insurers through AI-driven health intelligence.

“Health insurance needs more intelligent advice and Amplify Health is paving the way, leading the charge with an innovative, data-driven approach that redefines the customer experience,” stated the SBR awards’ judging panel.        

Amplify Health’s integrated health intelligence solution addresses longstanding industry challenges in identifying overcharging, overservicing and improper utilisation of medical services. It does so through digital capture and clinical enrichment of health claims data, to identify specific claim lines that breach policy agreements, and detect potential Fraud, Waste and Abuse (FWA). These outcomes are achieved through multiple modules developed at Amplify Health:

  • NLP-Enhanced data capture – An Optical Character Recognition (OCR) solution trained on Asian market data for localised accuracy and enhanced with proprietary Natural Language Processing (NLP), extracts all relevant information from claims invoices and organises it into standardised health data. 
  • AI-Enabled clinical enrichment – Use of multi-stage generative AI algorithms to rapidly map health claims text into a comprehensive range of clinical codes across 17 medical domains, with systematic human-in-the-loop quality assurance. 
  • Rapid custom policy guidelines tracking – Automatic tracking of claim compliance with corporate and individual policy arrangements, including complex clinical rules, negotiated hospital tariffs, duplicate claims detection.
  • Granular FWA detection – Machine learning models analyse each itemised claim and identify potential instances of FWA, such as overcharging, overservicing, procedure and diagnosis mismatches. This goes beyond flagging suspicious claims by pinpointing specific line items that human assessors should review.   

The SBR Technology Excellence Awards recognises technological innovations from companies that have made an impact across different industries in Singapore.

“We’re honoured to be commended by Singapore’s premier business publication. This award is an independent testament that our vision of leading Asia’s health AI and platform services landscape is rapidly translating into measurable impact,” said Dr Axel Baur, CEO of Amplify Health Asia. “It’s a great encouragement to the team, as we double down on our mission of building innovative solutions that make healthcare in Asia more accessible, affordable and effective for years to come.”

For more information or to schedule a demo, visit https://www.amplifyhealth.com

To view the official SBR article on Amplify Health’s award, visit https://sbr.com.sg/co-written-partner/event-news/singapores-top-tech-innovators-honoured-sbr-technology-excellence-awards-2025

Media Contact: info@amplifyhealth.com